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How Restaurants Use Science To Keep You Coming Back

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The next time you walk into a restaurant—whether it’s a fast food or fine dining establishment—chances are they know a lot about you—your likes, dislikes, how much you’re willing to pay, how long you’re likely to stay, and what you’ll order. Even the color scheme of the restaurant plays a role. Watch Peter Greenberg’s report for CBS This Morning on the brave new world of restaurant science.

To see more of Peter Greenberg’s reports for CBS This Morning, check out:

By Peter Greenberg for