The Essentials

A New Kind of Hotel Loyalty Program

Many of us are members of a hotel’s frequent stay program. 

And most of the members are aware of the frequent stay incentives offered by just about every hotel, in terms of the nights you stay, or by how much money you spend during your stay to earn points. 

But one hotel chain in Poland is offering a very different kind of frequent stay loyalty program, and you might only need to stay once to collect in a large way. It also redefines the word redemption. 

The hotel company has pledged to throw a party for every couple who conceives at one of their properties. Let’s see how many eligible couples get that party — of course I have no idea how they can prove the exact date they conceived