What’s driving many travel choices this year? That would be wellness travel and longevity travel.
Thanks in part to COVID, interest is booming in personal wellbeing travel.
In fact, the wellness tourism market now exceeds $1 billion in 2024, up about 20% from last year. What’s driving some of this?
The year 2024 is considered a super election year, with more than 60 countries holding national elections. And that collective insecurity is apparently driving many travelers to seek a more peaceful, immersive kind of travel.
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