When it comes to travel problems, you have to complain effectively, or your voice may not be heard at all.

My mantra is, never take “no” as an answer from someone who doesn’t have the power to say “yes” in the first place.

That doesn’t mean demanding to get the CEO on the phone. But you should go to the person who IS authorized to make decisions.

For a hotel complaint, write a letter to the head of corporate relations or head of sales and marketing, and copy the general manager.

For an airline complaint, copy the U.S. Department of transportation.

If it’s a safety issue copy the FAA. Try to resolve the problem while you’re still on site, or within 60 days of it appearing on your credit card statement. The longer you wait, the less leeway you have.

Keep a paper trail of all correspondence, receipts and confirmation codes. Be polite and let them know you’d LIKE to be a loyal customer IF you’re treated right.

And lastly, be clear about what you’re looking for, but be realistic. Asking for a specific solution can help expedite the process, but don’t reach for the stars in the hopes of a cash windfall.

Learn how to complain correctly, including some sample complaint letters, with Travel Customer Service Problems: How To Complain Effectively.