More and more travelers are interested in staying in hotels that are truly eco-conscious.

But how do you tell if your hotel is truly green, or if environmental measures are simply for show–what’s known as “greenwashing.”

On the Today show, Peter spoke with Ann Curry about how to tell the difference.

Interested in more of Peter’s recent Today show segments? Click here.

Or watch more helpful travel videos here.

Get more green travel ideas in our Responsible Travel section.