The Essentials

How Television is Affecting Travel Choices

What drives your travel choices? New research from the Expedia Group might surprise you.


Many travelers are throwing out the old playbook, not returning to the usual suspect destinations, and looking for different and unexplored outdoor destinations.


Others are choosing unassuming and surprising destinations in the United States, ranging from Nampa, Idaho, to Layton, Utah; from Oneonta, New York, to Hampton, Virginia.


Or they’re also booking a trip after binging a new TV series. The research shows that TV is now the top source of travel inspiration.


In the U.S., more than 68% of travelers say they now consider visiting a destination after seeing it in a movie or streaming series, and a surprising 61% said they actually booked a trip there.