Airline frequent flier programs have been around since 1981 and were often considered one of the most innovated marketing schemes of the 20th century.

Of course hotels followed suit as did many retailers in developing their own loyalty rewards programs. But now, welcome to the world of the winery loyalty programs!

Many wineries , like the Jordan Vineyard in California, are now offering rewards for their most frequent customers — marketing three points per dollar spent on wine, where members can earn silver, gold or platinum status. And then, those points can then be redeemed for culinary events and overnight hotel stays.

At the Francis Ford Coppola Winery, the rewards are more tailored to the celebrity status of the winemaker. Earn enough points by buying wine and receive a signed Godfather notebook.

One might hope that at the platinum level, one could redeem points for a … designated driver.