What is dynamic pricing?

When major airlines collect your personal data, they can predict what you will actually want to pay for a service and then price it directly for you.

Every time you log on to make an airline, hotel, or cruise reservation, you’re automatically entering into the world of big data. While you may not realize it, your purchasing and browser history may be the reason you’re getting a higher price.

Your net worth, specific websites you visit, and services you’ve used before can all result in dynamic pricing the next time you search.

To prevent dynamic pricing, make sure you clear the cookies on your browser or use another computer if you’re returning to a website to make a purchase.

For more tips on how to cut travel costs, check out: